Keller Rohrback Files Suit Against JUUL for Allegedly Targeting Teens

October 15, 2019

Keller Rohrback Files Suit Against JUUL for Allegedly Targeting Teens

Keller Rohrback filed a lawsuit against the e-cigarette company JUUL Labs, Inc. and Big Tobacco company Altria Group, Inc., for their role in creating and sustaining the youth vaping epidemic. The class action complaint was filed on behalf of the La Conner School District and all similar US school districts that have spent resources addressing the harm caused to schools due to the widespread student use of JUUL products. Plaintiff alleges that JUUL’s advertising and product design deliberately targeted minors and likely led to the meteoric increase in vaping by minors and that Altria knowingly supported JUUL’s efforts to addict youth to its products. You can learn more about this case here.

About Keller Rohrback L.L.P.

Keller Rohrback, a leading consumer protection firm, is passionate about litigation that serves the public interest.  We play a major role in the nationwide opioid litigation seeking to hold opioid manufacturers, distributors and retail pharmacy chains liable for flooding the country with opioids. With offices in Seattle, Phoenix, New York, Santa Barbara, Oakland, and Missoula, Keller Rohrback is well equipped to hold corporations accountable for harming the pubic.

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