Keller Rohrback Investigates Hello Kitty’s SanrioTown Cyber Attack

Keller Rohrback Investigates Hello Kitty’s SanrioTown Cyber Attack

Keller Rohrback is investigating recent reports that the popular website - the official website for Hello Kitty and other Sanrio (SNROF:Other OTC)  toy brands - fell victim to a cyber-attack that left over three million users’ personal information at risk.  The majority of users are children.

SanrioTown is an online interactive community Sanrio-themed portal and social networking site. Set up in 2002, the website is the official online community for fans of the popular Sanrio brand.

On December 22, 2015, Sanrio Digital notified its users that “personal information belonging to members of the consumer website was publicly accessible owing to a security vulnerability.”   The databases included users’ full names, birthdays, genders, nationalities, email addresses, and password retrieval questions.  This information is routinely used to commit identity theft.  Children, who are unlikely to invest much effort into hack-resistant passwords, are particularly vulnerable to this kind of attack.

“Consumers should be able to trust that their children’s information and safety is secure, particularly when they are using a website marketed toward children” said attorney Cari Laufenberg, a member of Keller Rohrback’s nationally-recognized complex litigation group.


Proven Success:

Keller Rohrback is a leader in representing consumer and employee victims of data breaches.  Keller Rohrback has a long track-record of success with data breach litigation, including the Ninth Circuit case Krottner v. Starbucks, where the court held that the theft of a laptop containing employees' personally identifiable information sufficed to confer Article III standing on plaintiffs.

The firm also represents plaintiff employees in the Sony Pictures Data Breach case, currently pending in the Central District of California. In addition, Keller Rohrback also represents plaintiffs in the Target consumer litigation, as well as data breach cases pending against Anthem Inc.Excellus BlueCross BlueShield, and Experian Information Solutions, Inc.

Keller Rohrback, with offices in Seattle, Phoenix, New York, Ronan, Oakland, and Santa Barbara, serves as lead and co-lead counsel in class actions throughout the country. Our Complex Litigation Group is proud to offer its expertise to clients nationwide, and our trial lawyers have obtained judgments and settlements on behalf of clients in excess of seven billion dollars.


If you are concerned that your or your child’s personal information was breached and would like to know more about your rights, please contact attorneys Cari Laufenberg, Gretchen Cappio, or Amy Hanson at (800) 776-6044 or via email at

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